Revolutionizing Your Export Sales partner with SOAR

Unlocking International Opportunities for Your Dealership


Located at the strategic nexus of Windsor, Ontario, and Detroit, Michigan, SOAR stands as a beacon in the realm of wholesale dealer-to-dealer auto sales, emphasizing the crucial import-export corridor between Canada and the United States.



We transform the way smaller dealer groups engage in the lucrative export market. Many dealerships, constrained by their size or resources, often miss out on substantial profits by limiting themselves to local wholesalers or auction sales. This is where SOAR comes in.


We specialize in bridging the gap for dealer groups who wouldn’t typically build their own export division or access a full-time export expert. Instead of settling for less, imagine joining a coalition that leverages world-class leadership and expertise, specifically designed to unlock thousands of potential profit per vehicle.

With over three decades of hands-on experience in automotive sales and export, I’ve navigated every twist and turn of dealership hierarchy. My deep understanding of these nuances allows us to tailor solutions that fit seamlessly into your operations. 

At SOAR, our mission is clear: to unite multiple dealer groups, and provide unparalleled export leadership, turning your untapped potential into tangible profits.


Unlocking the US Market: A Growing Opportunity for Canadian Dealers

In 2023, the export of vehicles from Canada to the USA surged to 305,916 units, generating over $15 billion in trade value—a notable 4.5% increase from the previous year. This growth starkly contrasts with the receding North American domestic markets, presenting a lucrative opportunity for Canadian dealers to expand their reach.

As negative equity loans on trades become increasingly prevalent, the ability to offer higher trade-in values can set dealers apart, allowing them to capture greater market share and bolster new car sales. This strategic positioning not only enhances relationships with OEMs but also leverages the robust demand in the US, where supply constraints make Canadian exports particularly attractive.

The ongoing issue of negative equity on vehicle trades in both Canada and the US further underscores the value of cross-border sales. Despite the downward pressure on vehicle values, the disparity in trade dynamics between the two markets creates substantial arbitrage opportunities. 

Canadian dealers can exploit these opportunities to their advantage, whether in favorable or challenging economic conditions. The model remains resilient, offering profit potential through strategic vehicle exports.

While currency volatility and global political events pose potential risks to this market, the current stability of the exchange rate supports a favorable environment for cross-border trade. 

By partnering with SOAR, Canadian dealers can navigate these complexities with expert guidance and capitalize on the growing demand in the US market.  

Now is the perfect time to explore these opportunities and expand your dealership’s reach through SOAR's comprehensive services and extensive network.

By partnering with SOAR, Canadian dealers can navigate these complexities with expert guidance and capitalize on the growing demand in the US market.  

Now is the perfect time to explore these opportunities and expand your dealership’s reach through SOAR's comprehensive services and extensive network.

Book a Free Consultation

Why Partner with SOAR

Bob Manor, the founder of SOAR, brings over 25 years of deep expertise in the Canada-USA wholesale automotive sector. Widely known as the "Can-Am Car Guy," Bob has a stellar reputation and an extensive network that makes SOAR uniquely equipped to navigate the complexities of cross-border vehicle sales. 

He is also the driving force behind Can-Am Dealer Services and its flagship product, "Can-Am Warranty," trusted by nearly 1,000 USA-based dealers who are well-versed in leveraging Canadian vehicle supplies. Bob's proven track record includes leading the export division for Tricor Automotive Group, Canada’s largest dealer aggregation, where he achieved substantial growth and operational success.

He’s also recently co-founded, an Atlanta-based startup advocating for dealer transparency and fairness with auction houses. This initiative has quickly gained traction, expected to quickly register thousands of dealers and position Bob as the face and voice of the platform.

Bob Manor

Beyond his business ventures, Bob is a thought leader in the automotive community. His contributions to industry discussions on topics ranging from personal branding to market dynamics are highly regarded. Recently, he was invited to be a contributing writer for, further cementing his influence and thought leadership.

By partnering with SOAR, you tap into Bob Manor's extensive knowledge, proven success, and influential network. 

SOAR is dedicated to helping your dealership thrive in the US market and beyond, leveraging Bob’s comprehensive experience and insights to turn challenges into profitable opportunities.



The ability to do what you want when you want with who you want. Not reliant on anyone or anything.


Always seeking new ways, new connections, new understanding.


Creating new, and sometimes disruptive, methods.


Consistently Moving the Needle in all aspects of our lives.


Making a difference in our families and community.


Embracing challenge and finding ways to overcome.


Tailored Export Solutions with SOAR

At SOAR, we understand that every dealership has unique needs. That’s why we offer a range of tailored export services designed to fit your specific requirements. 

Whether you need minimal support or comprehensive assistance, we have a solution that aligns with your goals.

Entry Level

Basic Export Support

If you already have a fully functional export program but need help selling vehicles once they arrive at the Registered Importer (RI), our Entry Level service is perfect for you. We’ll assist you in finalizing sales, ensuring that your vehicles meet market value and reach buyers quickly and efficiently.

Ideal For
Dealers with an established export process needing sales assistance at the RI stage.


Mid Level

Export Process Enhancement

For dealerships that operate a robust domestic wholesale system and want to extend their reach to the US market, our Mid Level service provides the tools and guidance to build an effective export machine. 

We’ll help streamline the export process, including transportation, without the need for valuation support.

Ideal For
Dealers with a domestic wholesale focus looking to expand into exports.

Service Fee


Full Service

Comprehensive Deal Flow Management

Our Full Service offering is designed for dealerships seeking end-to-end support. We assist with every aspect of the export process, from valuing trades with a US market perspective to managing the entire deal flow. 

This service includes a monthly retainer, ensuring ongoing support and strategic guidance.

Ideal For
Dealers wanting complete support, from trade valuation to final sale.



 By choosing SOAR, you gain access to expert guidance tailored to your dealership’s needs. Our flexible service levels ensure you can find the right fit, whether you need basic support or full-scale management of your export operations. Let us help you maximize your cross-border sales potential.

The Aggregated Dealer Model

Maximize Value with the Aggregated Dealer Model

Collective Power and Efficiency

The Aggregated Dealer Model is a strategic approach that allows smaller dealerships to band together, benefiting from collective resources and capabilities that would otherwise be out of reach. By working with SOAR as a united group, you gain access to top-tier talent and resources typically reserved for mega groups, but without the associated costs.| 

  • Shared Expertise: Smaller groups can access high-level industry expertise and strategic insights that would be unaffordable individually. 
  • Cost Efficiency: The collective approach spreads the cost of top-tier services, making it financially viable for all participants.

Increased Market Leverage

Aggregating smaller dealerships under the SOAR umbrella means generating significant volume and consistent supply of the right units, which attracts mega group attention and preferential treatment from suppliers. This unified strategy not only enhances your purchasing power but also positions your group as a significant player in the market. 

  • Volume Advantage: Generate the same level of supply and demand as larger groups, ensuring better deals and opportunities.
  • Supplier Relations: Secure preferential treatment and stronger negotiating positions due to high volume and consistent supply.

Collaborative Opportunities

Being part of an aggregated group fosters a collaborative environment where dealerships can support each other with domestic deals and share valuable market insights. 

This cooperation enhances operational efficiency and creates a supportive network for ongoing success.

  • Domestic Collaboration: Facilitate better domestic deals and partnerships within the group, creating a robust support system. 
  • Market Synergy: Share insights and strategies that benefit all members, leveraging collective knowledge and experience

Strategic Location Advantage

Located at the Windsor-Detroit nexus, SOAR operates in a prime position for cross-border trade. This strategic location is a critical hub for vehicle exports, providing easy access to the US market  

  • Prime Location: Windsor-Detroit is a hotbed for in person activity, providing unparalleled access to the US market.

Join the Aggregated Dealer Model with SOAR to unlock the benefits of mega group capabilities and influence, ensuring your dealership’s success in the dynamic US market.


★ ★ ★ ★ ★

I have had the pleasure of working with Bob over the past 2 years. Bob has a mastery level knowledge of the automotive export business and the retail auto industry at large. Bob has an uncanny knack of being able to turn objections into opportunities. Bob is a student of psychology and human behaviour and as such can key in on an individual’s motivations and tailor his communication accordingly.

Rob Dietz

Vice President of Operations Business Management


★ ★ ★ ★ ★

We contracted Bob as a Strategic Advisor in 2022 to help us roll out our Marketplace product. Everything Bob said would happen, happened. His understanding of his Cana USA wholesale niche is unparalleled and he has proven to have a large network in the space. We look forward to deepining our relationship with Bob in the coming months and years as we continue our growth.

Tane Jillings

Co-founder, COO


★ ★ ★ ★ ★

I first started doing business with Bob over 20 years ago. We got to know each other while we were both doing automotive wholesale. A few domains, like the vehicle wholesale vehicle trade, give you a deep insight into a person's character. Bob's insight into the car business and the people in it, on an international level, prove that he can recognize undercurrents and patterns that aren't visible to most.

Stephen Southin

Founder and Co-CEO


★ ★ ★ ★ ★

Bob reached out to us with an ambitious plan to introduce previously Canadian vehicles into the Atlanta market, an area with very little Canadian presence at the time. Despite the challenges, we decided to give it a shot. A couple of weeks later, Bob arrived with over 100 units and quickly made a significant impact. Though initially unknown in this region, Bob's name soon became well-recognized across Georgia, Alabama, and the Carolinas.

Rob Dietz

Wholesale Buyer


How to Get Started with SOAR

Customized Onboarding Process

At SOAR, we believe in a personalized approach to help you maximize your dealership's potential.  

Our onboarding process is designed to provide a deep understanding of your current operations and tailor our services to meet your unique needs.

Here’s how we get started:


Dedicated and Comprehensive Support

At SOAR, we are committed to providing ongoing support and resources to ensure your dealership's success in the competitive export market. Our structured support system is designed to keep your operations running smoothly and efficiently, providing regular insights, guidance, and direct access to our expertise.

Weekly Recap by Zoom

Every week, we conduct a recap session via Zoom for each store. These sessions review performance, address challenges, and outline action plans for the upcoming week. This regular touchpoint helps keep your team aligned and on track

  • Store-Level Focus: Tailored recap sessions for each store to address specific performance metrics and strategies.
  • Performance Review: Assess weekly results, identify areas for improvement, and set objectives for the following week.

Weekly Meetings with Key Staff

In addition to store-level recaps, we hold weekly meetings with key staff at each dealership. These meetings foster direct communication, allow for deeper dives into strategic planning, and ensure that everyone is aligned on goals and expectations.

  • Strategic Alignment: Weekly sessions with key personnel to discuss strategy, challenges, and opportunities.
  • Team Coordination: Ensure all departments and staff are working towards common goals and objectives.

Live Q&A Sessions for All Participants

We offer a live Q&A session every week open to all participants. This forum allows you to ask questions, share experiences, and gain insights from SOAR and fellow dealers. It’s a valuable opportunity to stay informed and engaged.

  • Interactive Learning: Engage in live Q&A sessions to address pressing questions and share best practices.
  • Community Support: Connect with other dealers and SOAR experts to discuss common challenges and solutions.

Direct Access to Expert Guidance

For dealerships opting for our full suite package, we provide direct text access to Bob Manor or a designated team member. This allows for immediate advice on valuations, strategic opinions, and operational decisions, ensuring you have expert support whenever you need it.

  • Expert Access: Text access to Bob or other team members for real-time guidance and support.
  • Valuation and Strategy: Receive prompt opinions on vehicle valuations and strategic decisions to keep your operations optimized.

Contact Information and Next Steps

Getting started with SOAR is a structured, step-by-step process designed to integrate seamlessly with your existing operations. 

Our goal is to provide tailored solutions that drive growth and efficiency, ensuring your dealership’s success in the competitive export market.

Contact us today

 Reach out to schedule your initial consultation and start your journey with SOAR.

Email: [email protected]