Flubber Brain
May 14, 2025
The Manor Method: How Vision Becomes Velocity
Observe → Distill → Structure → Deploy → Reuse
This is my operating system.
It’s how I turn something invisible into something undeniable … not through force, but through pattern, clarity, and timing.
1. Observe
“Keep your head clear. Stay tuned in. Wait for the Hot Knives.”
If you ask any of my four kids, “What are the two words?”
They’ll answer: “Pay Attention.”
I’ve been programming that into them since they were babies.
I think it might be the most important gift I ever give them.
Observation isn’t passive … it’s presence.
I stay grounded and aligned.
Not scanning for noise… but tuned to signal.
What I call a Hot Knife is something that slices through the ordinary and sticks in my brain:
a comment, a gesture, a lyric, a raised eyebrow, a shift in temperature.
Something tiny … but charged.
I feel it. Lock onto it. And I know: this matters.
Hot Knives eventually become Excaliburs in my mind …
tools of insight I can wield once I understand why they hit.
2. Distill
“Flubber Brain activates.”
My daughter Maggie once said,
“Dad, you think in cartoon.”
She wasn’t wrong.
Once Flubber Brain activates, reality changes.
Ideas get weird. Connections get fast. Meaning rushes in.
This is one of my core gifts … pattern recognition at depth.
I named it Flubber Brain, based on the green kinetic orb from the Robin Williams movie.
It sits still until triggered… then starts bouncing from one Hot Knife to another.
Some knives are 50 years apart.
Each bounce activates memory, data, insight.
It builds momentum until it comes to rest on something meaningful:
- A Delta — a shift others aren’t noticing
- An Undercurrent — a quiet force beneath the noise
- A Blind Spot — something obvious to me, invisible to others
- Or sometimes… just a joke.
(Seinfeld did okay with this sort of thing.)
This is where clarity lives.
3. Structure
“I use the Magic Eye.”
Once I’ve found the delta … I shape it into something transmittable.
I call it my Magic Eye technique … like an autostereogram.
At first, it looks like a mess. Just noise. Just chaos.
But once I guide your focus…
once I help you look through it …
you see it.
And once you see it, you can’t unsee it.
That’s how I structure insight so it becomes permanent in the mind of others.
4. Deploy
“This is where I’m building systems.”
Once the insight is framed, it leaves my head and enters execution.
That’s where my team comes in.
They catch the idea and turn it into assets:
content, decks, videos, courses, workflows, language, offers.
This is the handoff from intuition to infrastructure.
I’m not trying to do everything anymore.
I’m building a system that lets me do only what I’m best at, and nothing else.
5. Reuse
“Distribute to the world.”
Once the idea is real … it scales.
It becomes:
- A newsletter
- A framework
- A training doc
- A new offer
- A product
- A new business
- A point of view or prediction
One insight becomes dozens of applications.
This is the flywheel.
And it’s just getting started.
