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Once More Into the Fray

Apr 30, 2025

Some moments flash across your mind like lightning.
You don’t always know why they stick.
You just know they do.

Years ago, I watched a movie … The Grey.
Average film.
Forgettable in a lot of ways.
Except for one line that burned itself into me:

"Once more into the fray...
Into the last good fight I'll ever know...
Live and die on this day...
Live and die on this day."

Back then, I didn’t know why it mattered.
It hit me, deep.
But life was noisy.
I just tucked it away and moved on.

Until today.

Scrolling through my morning today, I saw a simple word pop up: Fray.
One random word.
One tiny flash.

And instantly, that old line slammed back into my brain  like a knife.
Not just as a memory …
but as a full realization of what it had always meant.

The fray is life itself.
The fight is the loneliness, the sadness, the unbreakable decision to still stand clean.
The day is life …
not a calendar day, but the totality of what we're given.

Fifteen years ago, my soul recognized it before my mind could explain it.
Today, I finally caught up.

There’s something that happens when you live through enough cycles of grief, betrayal, loss, and rebuilding.
You stop seeing life as something that can be won or perfected.

You start seeing it as the fray.
A beautiful, brutal, necessary chaos where the only real choice is:

  • Stand clean.
  • Fight true.
  • Or surrender and die a little more each day.

When you live long enough at depth, you stop needing to dramatize your flashes.
You stop needing to explain them away either.

You just notice.
Honor.
Follow the thread back.

Because you realize:
The flash is the proof.

The moments that hit you?
They aren't random.
They’re messages.
Alignments.
Tiny reminders that you're still walking the real path …
even when everything around you screams for distraction.

Once more into the fray
doesn’t mean charging into every battle.

It doesn’t mean living like an action movie character.
It doesn’t mean chasing struggle for struggle’s sake.

It means:

  • Showing up for your real life every day.
  • Standing in storms that nobody else even sees.
  • Choosing to stay awake even when numbness would be easier.

It means fighting the wolves inside and outside …
over and over …
without applause,
without guarantees,
without shortcuts.

And still choosing it.
Cleanly.
Consciously.
Fully.

You don't get to skip the fray.
You only get to decide how you move through it.

You don’t need a perfect plan.
You don’t need to know how it ends.
You just need to fight the right fights …
with clean hands, clear eyes, and a steady soul.

There’s no app for that.
No shortcut.
No hack.

Just standing in your life like it matters …
because it does.

Even when nobody's clapping.
Even when the wolves are circling.
Even when the storm feels endless.

Especially then.

Live and die on this day.
Live and die on this day.

That is enough.

 

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Patterns in Motion: Insights from a Life Spent Paying Attention

If you’re in a position of authority at a Car Dealership…This is for you
The Car Biz a world full of noise, I’ve made a life by paying attention—spotting patterns, identifying undercurrents, finding the deltas, and making sense of the chaos. When I notice emerging trends, I call them Bobservations.

When these observations prove noteworthy and actionable, they evolve into what I call Manorisms—principles and strategies that demand action. These are the insights I share with you, turning thought into movement.

Meet Bob Manor

Bob Manor

The Can-Am Car Guy 

Bob Manor is a 30-plus-year veteran of the wholesale business with an emphasis on import/export between Canada and the USA.

He is the Founder of South Ontario Auto Remarketing - SOAR ran the Export program for major stakeholders, including the largest dealer group in Canada.

Bob is also the Founder of Can-Am Dealer Services whose signature product is the Can-Am Warranty which you have all heard of.

Bob is also the Co-Founder of Auto Auction Review. AAR is dedicated to enhancing transparency and accountability in the Auto Auction industry. 

Freedom • Curiosity • Vision • Growth • Kindness • Grit • Loyalty

Bob Manor's Mission Statement

"To empower individuals and businesses by sharing three decades of unparalleled expertise and insights in the Canada-US auto wholesale market. My mission is to guide and inspire through the principles of the B4 Method, fostering a balance of professional success and personal well-being. I am committed to providing tailored, strategic advice and practical solutions that drive growth, efficiency, and resilience. By blending my deep industry knowledge with a holistic approach to life and work, I aim to help others navigate their paths with confidence and clarity, building lasting relationships based on trust, integrity, and mutual growth."