This is already Newsletter #26.
Hard to believe.
6,000 of you legends receive this every week. About 40% of you open it…many of you reply. And to be honest… I still haven’t figured out exactly what to call what I’m doing here.
It’s not “content.”
It’s not “marketing.”
It’s something else.
This week, I asked myself a tough question:
Who am I really writing to?
And the answer hit me harder than I expected:
I’m writing to different versions of me…from the past. The ones who were lost, burned out, second-guessing, or stuck under the weight of everything and still showing up anyway.
That guy in the middle of a dealership office wondering if the next layoff is his.
The guy who’s built a solid life but feels strangely invisible.
The guy who hasn’t felt free in a very long time.
And that got me thinking about the word that’s been quietly guiding everything I do:
This Newsletter is sponsored by Influence.vin
Sovereignty.
It’s not just freedom.
It’s not just resilience.
It’s both…and then some.
Sovereignty is agency. It’s identity. It’s that quiet, grounded knowing that no matter what’s coming…
you’ll meet it as yourself….and you’ll be swinging
Most people show up with two things:
1. IQ – You’re sharp. Capable. You know your stuff.
2. EQ – You know how to read a room, and you’ve had enough life experience to stay composed when others can’t.
But the game changes when you stack these two:
3. Shadow Work – So your old programming doesn’t keep driving the bus.
4. Systems – So your progress doesn’t die in your inbox.
That’s the work I’ve been doing.
It’s what The Polaris Method™ is built for.
It’s what The RALS Method™ brings to life in writing.
It’s what Influence.VIN exists to create….For you
And it’s what this newsletter has been quietly doing all along.
Not a call-to-action.
A call-to-self.
To remember who you are.
To own your story.
To finally stop outsourcing your identity to other people’s expectations.
Because in a world filled with automation, the most powerful thing left is a person who knows who the F*** they are.
Then shows the world
The brand is the beacon.
Sovereignty is the flame.
Let’s light the damn thing.
That’s all for now
See you next Tuesday.
Stay lit,
Bob
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