And why AI is making it even more scarce.
We’re in a trust recession.
Not just in the car business … everywhere.
And no one wants to admit it, but we all feel it.
Every scroll, every swipe, every “look at me” moment… feels a little off.
A little… fabricated.
We used to trust what we saw.
Now, even that’s up for debate.
This Newsletter is sponsored by Influence.vin
I read a comment this week that nailed it:
“A.I. is only amplifying the trust collapse.”
And it’s true.
You see a video of a stunning woman?
Your brain goes, “AI.”
Read a long, articulate post?
“Bot.”
See perfect lighting, perfect words, perfect timing?
“Definitely fake.”
It’s becoming second nature … not to believe.
Even emojis on a sales-y LinkedIn post can trigger the thought:
“Generated.”
It’s not just that AI is everywhere…
It’s that authenticity is disappearing.
And with it, the one thing people used to lean on to decide what mattered …
Trust.
But here’s the paradox no one’s saying out loud:
The more fake the world becomes,
the more valuable your real self becomes.
That version of you beneath the scripts and strategies.
The one who’s still standing after decades of doing it the hard way.
The one who’s been too busy surviving, building, leading, and showing up
to sit around curating a highlight reel.
That self?
It’s not outdated.
It’s rare.
And in a world drowning in digital noise,
rarity becomes value.
That’s why I built Influence.VIN.
Not to sell you a brand.
Not to polish you up like a LinkedIn version of yourself.
But to help you remember the version of you that got forgotten in the grind.
Because the world doesn’t need another funnel.
It needs something real to trust again.
And it starts with you owning your own story …
Not just for optics.
But as an act of reclamation.
Your realness is your leverage now.
Not your polish. Not your pitch. Not your pretty.
Just your presence.
Unfiltered. Unoptimized. Undeniable.
We used to assume things were real unless proven fake.
Now it’s flipped.
So if you’re wondering why you’ve felt invisible lately …
or why showing up “polished” doesn’t land like it used to …
It’s not you.
It’s the environment.
Authenticity is now the scarcest asset on earth.
And that makes yours priceless.
That’s all for now
See You Next Tuesday
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