We all know “That Guy.” The one who lets the glory days define him. Maybe it’s the 50-year-old who can quote every stat from his high school football games but hasn’t played a down since senior year. Or the guy who sold a company 20 years ago and hasn’t done much since…yet still positions himself as an expert.
If you’re going to talk about it… you have to be about it.
I recently realized that I was in danger of becoming “That Guy.” while talking about wholesale. Although I’m at the helm of several wholesale-related companies, I spent a couple of years out of direct wholesale. The problem is….I evangelize direct dealing, personal branding, and network-building because that’s how I succeeded in the past. And I wasn’t about to sit on the sidelines, living off the stories of those past wins.
This Newsletter is sponsored by Can-Am Dealer Services
So, I’ve done two things recently to put my money where my mouth is…
To Be About It
1. Got back into the game…direct wholesale deals, not auctions.
I’ve partnered with a major dealer group in Western Canada to help with acquisitions and build a wholesale network that sources 100+ cars per month…all from non-auction sources. This isn’t a theory…I’m already making real progress toward this…. In addition to running all my other businesses.
2. Opening “The VIN Syndicate.”
I created a private, 100% free community designed to help others do exactly what I did…build networks, create autonomy, and escape reliance on others.
This isn’t another LinkedIn group or social media forum. The VIN Syndicate is a secure, invite-only, app based community for GMs, UCMs, buyers, wholesalers, and fleet remarketers to connect, share insights, and grow their direct wholesale networks.
No Owners. No Vendors. No Auctions. No Prying Eyes….Just Peers.
The fact is, these roles can be isolating. You can’t tell your boss you’re stuck…they’re counting on you to figure it out. You can’t tell your team…you’re supposed to lead them. And you can’t go home and tell your family…they rely on you to keep things moving.
But you don’t have to slug it out alone.
Whether it’s dealer-to-dealer wholesale strategies, GM insights, or solving day-to-day challenges, this is a place to learn from each other. A place where you’ll find real connections with people just like you, regional groups, a general discussion feed, Q&A sessions, and opportunities to grow your brand and network. Because without those, you’re always at the mercy of someone else.
What I’ll Be Sharing Inside the VIN Syndicate Community:
I’m not holding back. I’ll be openly sharing the strategies I used to:
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Develop and maintain wholesale dealer relationships.
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Navigate import/export challenges.
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Operate my street-buying website SellYourCarOntario.com
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Build and manage a marketing team in the Philippines.
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Grow a personal brand that generates revenue and new opportunities daily.
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Become a sought-after expert with market research firms.
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Build Can-Am Warranty from the ground up. (Nearing 1,000 USA based dealers)
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Built, Scaled and Managed an export division for the largest dealer group in Canada, where I achieved an average net wholesale profit of $2,800 per unit.
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Co-Founded AutoAuctionReview.com
This is more than just a community…it’s a blueprint for success from someone who’s done it, and is currently doing it…..and I’m giving it all away inside the VIN Syndicate.
100 Founding Members. 17 Spots Already Taken.
We’re starting with 100 handpicked members, and once those spots are filled, entry will be referral-only…you’ll need a founding member to vouch for you. This is your chance to join early, help shape the community, and start connecting with peers who know exactly what you’re going through.
And remember…it’s completely free to join.
Your only fee is participation…No Lurkers allowed
I’ve already reviewed and accepted applications from legends just like you from the following States and Provinces. Michigan, Pennsylvania, Tennessee, Georgia, Florida, Montana, North Carolina, Arizona, Texas, Washington, Ohio, illinois, Ontario, Quebec, Nova Scotia, Saskatchewan, Alberta
Let’s build something powerful together.
That’s all for now
See You Next Tuesday ;-)
About Bob Manor
Bob Manor is the founder of South Ontario Auto Remarketing, Can-Am Dealer Services, and is Co-Founder of Auto Auction Review. Bob is also the creator of the Freedom Formula. With over 30 years of experience in the car dealership world, Bob specializes in wholesale, dealer services, and personal branding. His mission is to help dealership professionals take control of their careers, build resilient personal brands, and achieve lasting freedom in business and life.
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