And why the real flex is knowing who you are
You ever notice how women will shave off their eyebrows…
Just to tattoo on a better version?
Or glue fake nails on top of perfectly good ones?
It’s not judgment… it’s just reality.
A ritual of upgrades. A silent surrender to the idea that the raw version isn’t good enough.
Men do it too.
We just hide it better.
Hair transplants. Dye jobs. Comb-overs. Beard enhancements.
Elevator shoes. Gym selfies.
Whole personalities wrapped around watches, Lambos, or muscle.
Hell, there are guys tiptoeing in photos… multi-millionaires
Because the guy next to them is 6’2”.
You’d think with money and muscle comes security.
But sometimes, it just buys a better costume.
This Newsletter is sponsored by Vin Syndicate
I’ve been in the car business over three decades.
Seen the rise of every new playbook, personality, process, and plastic motivational guru.
One guy I follow… worth hundreds of millions… sells wellness and mindset advice.
But if you look closely, the message is wrapped in filters, fillers, and elevation.
Another one, famous in our space, previously arrested for fraud.
Now he trains people by shaming them… publicly.
Take your shirt off in front of the class if you’re out of shape.
Because apparently, if you don’t look like a Navy SEAL,
You don’t deserve to sell SUVs.
That’s the culture we’re in.
One that doesn’t ask who you are.
Only how well you can play the part.
And if you can’t?
You’re either invisible… or humiliated.
This Newsletter is sponsored by Can-Am Warranty
Truth Nuke?
The greatest unlock in life and business
Isn’t becoming a copied version of someone else.
It’s becoming a truer version of yourself.
You don’t need a new script.
You need a mirror.
You need YOU
Not the kind you flex in.
The kind that lets you see:
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What you actually believe
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What you’re actually built for
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What lights you up
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What you’re done pretending about
Because until you know yourself,
You’re just renting personas… or having one assigned to you.
Cosplaying a version of you that isn’t real.
No matter how many dollars you stack on top of it…
You’ll always feel disconnected. Unsteady. Off.
This Newsletter is sponsored by Influence.vin
The great separator?
It’s not six-packs or sales numbers.
It’s authenticity.
Most people are stuck trying to become something impressive.
Very few ever become something undeniably true.
The Paradox?...
The more you align, the less you have to perform.
When your identity matches your actions:
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Confidence gets quiet
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Marketing gets easy
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People lean in because they can feel the signal’s clean
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You turn into a Fn magnet
That’s what I help people do now.
Not just build brands.
But reintroduce themselves to themselves…
So they can actually build something that lasts.
Forget the costume.
Be the guy who shows up real in a world full of filters.
You’ll be rare.
And that’s where the leverage is.
That’s all for now
See You Next Tuesday
Stay Lit
– Bob
If you’re ready to take the mask off and start building from the inside out,
I built the Polaris Method™ to help you do exactly that.
51 questions. No fluff.
Just clarity, identity, and signal you can actually scale.
About Bob Manor
Bob Manor is the founder of South Ontario Auto Remarketing, Can-Am Dealer Services, and co-founder of Auto Auction Review. He’s also the creator of Influence.vin, a branding and communication studio built for the car business.With over 30 years in the automotive world, Bob specializes in wholesale, dealer services, and identity-driven brand strategy. He’s a regular contributor to well-known automotive publications and uses his platforms to help industry pros re-align with who they are, not just what they do.
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