And why the real flex is knowing who you are
You ever notice how women will shave off their eyebrows…Just to tattoo on a better version?Or glue fake nails on top of perfectly good ones?It’s not judgment… it’s just reality.A ritual of upgrades. A silent surrender to the idea that the raw version ...
We all see what’s going on.Or at least… what’s being fed to us.AI, tariffs, ICE raids, Ukraine. Now Iran. Nukes again.
And you know China’s about to re-enter the feed like a heavyweight villain in Act III. It’s a lot. And while all of that plays out, you’re still sitting there, trying to answer ...
I know this might not be what you expected in your inbox.But I’ve spent a lot of time thinking about what actually matters…and I’d rather be useful than popular.
We can talk about strategy, business, and buying cars any day.Today, I want to talk about something that’s eating people alive behind ...
Most people don’t know this…
But every message I send ... newsletter, blog post, dealer pitch, even LinkedIn posts ... follows a hidden rhythm.
A 4-beat structure I built quietly over years of writing, editing, communicating… watching what landed and what flopped.
It’s not just for copy.It’s for...
A crash course, an Apache pilot, and why you’re still the one in the cockpit.
AI AI AI. That’s all we’re hearing right now.
Everywhere you look…another vendor. Another platform. Another promise that this one finally figured it out.
“Replace two employees for $8,000/month.”
“Fully automate you...
This is already Newsletter #26.
Hard to believe.
6,000 of you legends receive this every week. About 40% of you open it…many of you reply. And to be honest… I still haven’t figured out exactly what to call what I’m doing here.
It’s not “content.”
It’s not “marketing.”
It’s something else.
This...
And why AI is making it even more scarce.
We’re in a trust recession.
Not just in the car business … everywhere.
And no one wants to admit it, but we all feel it.Every scroll, every swipe, every “look at me” moment… feels a little off.A little… fabricated.
We used to trust what we saw.Now, eve...
I saw what was coming…and bet on something most people overlook.
Most of the boldest moves I’ve made in my life were born from one thing:
Pattern recognition.
I learned it early. Had to.
New towns. New faces. New social cues.
Adapt or be left behind.
And now, I’m seeing something massive shif...
Some people build because they’re inspired.Others build because they had to.Because no one else showed up.Because if they didn’t hold it all together… it would fall.
No applause.No backup plan.Just a deep instinct that said: “Keep going.”
I know that feeling well.
There’s a particular ache tha...
Everyone in the car business is on edge right now.
Tariff talk
U.S.–China tensions
Canadian political shifts
Loads thinning
Inventory stalling
And it’s not just noise—it’s real.But not all of it matters the way people think.
Let’s bring this down to the ground.
🇨🇦 What’s Actually...
There’s a quote that’s been in my head lately.You’ve heard it before, probably skimmed past it more than once:
"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy."– Martin Luthe...
All we hear lately is tariff talk.
News cycles. Social feeds. Left vs right. Cars burning. People arguing. Everyone—and his brother’s dog’s babysitter—has an opinion.
I’ve written about it. Extensively.
But here’s the brutal truth: Whether these tariffs go through or not… long term or short term…...
